The Comparison Spiral


 

Most of us don't catch it the first time. We make it to The Exit — and then something else appears in the feed, and we're back at the top.

The spiral isn't a moment. It's a pattern.

It doesn't announce itself. It just begins. And most of us will complete it more than once before we recognize what's happening.

Knowing it exists is the only thing that slows it down.